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Formulas in data studio metric creator11/21/2023 So you can assume this person is very interested in your brand. For example, you could have 10 impressions but only one reach on a post. Why you should track reach: Reach gives you a clear picture of how many unique people saw your post or Page. This includes both organic and paid reach. At the post level, reach is the potential unique viewers a post could have. Reachįacebook makes a distinction between reach and impressions. In Sprout, the engagement rate per impression is automatically calculated in the Facebook Page Report.ĭid you suddenly realize that your engagement rate isn’t as high as you’d like it to be? Review our tips on how to increase your Facebook post engagement. Factors include what time you post on Facebook, the use of images or videos, and much more. For example, a high engagement number with a very high impression number tells a different story from a high engagement number with a low impression number. An engagement rate per impression shows you how interesting your post was to the number of times it was shown. Why you should track engagement rate: Your engagement rate, whether high or low, can tell you a lot about your posts. Multiply that number by 100% to get the engagement rate of your post. Engagement rateĮngagement rate is a calculated metric where you take the total number of engagements and divide by the total reach number. And in Creator Studio, overall engagement numbers are found in the Insights tab while post-level ones are in the Published tab. In Facebook Insights, the metrics can be found in the Content tab. You can also access the Post Performance Report which details all the engagements that happened with every post. Each type is color-coded and is broken down for you to easily review. In Sprout, engagement analytics are part of the Facebook Pages Report. Looking at the overall engagement numbers and the breakdowns per type of engagement tells you how people are reacting to your posts. The more a post is interacted with, the more likely it shows up in your fans’ Newsfeed. Why you should track engagement: Engagement tells you how your post resonates with your audience. This includes but is not limited to all the reactions, link clicks, shares, comments, clicks to the profile and more. EngagementĮngagement is the general catchall term for everything you can do as a user with a Page’s post and profile page. This section covers the social media metrics that are most commonly associated with how your posts or Page perform. However, Sprout Social offers reports that you can easily review without doing your own math. Creator Studio, also found in Business Manager, provides filterable metrics across multiple Pages. For the native route, Facebook offers Insights, found in your Business Manager. 16 Facebook metrics you should trackīelow are 16 Facebook metrics you should track, grouped together by category.įacebook metrics can be found in several ways. When followers engage on your posts, is it because you posted at the best time or other metrics? Facebook metrics can also reveal if an ad campaign is successful, if your Facebook Lives are drawing high engagement, and how well that brand Group is performing. Knowing which of your posts receive the most engagement helps you tailor your content. How the general public uses Facebook versus how your target audience uses it are not always for the same reason. A Statista report found that 65% of Facebook users used the network to view photos and 57% of them used it to share content with everyone. People use social media for a variety of reasons. Why you should analyze your Facebook metrics But as you can see from the graph, there are still plenty of others who could be potential brand followers. As of July 2021, Facebook’s largest user demographic is 18.8% male users aged 25-34 years and the next largest at 13.8% is male users aged 18-24 years. On a global level, Facebook users span the range of age and gender. Tracking the most important Facebook metrics for your brand helps establish how successful you are in reaching your goals. And if you’ve taken the time to set up an effective Facebook marketing strategy, then you should also take a look at your analytics. With a daily active user count of 1.9 billion users around the world, it goes without saying that Facebook has a big influence in our world.
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